During September 12-15, Target opened four Bullseye Bodegas (bodega is the Spanish word for delicatessen) at Union Square, SoHo, the Bowery and Midtown.
The pop-up stores stocked cosmetics, capsule apparel and designer-led interior collections as well as popular basics, offering passers-by a taste of the brand, which has no stores in Manhattan.
Clothing from Jonathan Saunders for Target and bedding from Dwell Studio for Target was for sale in a Pop Art-inspired space that celebrated the brand's history of support for the design community.
The fun interior featured large inflatables of selected merchandise such lipsticks, shoes and bags. Stacked cans of soup created separating walls between the sections in the stores.
Another WGSN favourite was the changing rooms in the Midtown Bodegabuilt out of stacks of toilet paper. Illustrations of inspirational, everyday items were made into wallpaper that covered surfaces in the shops, such as cashier wraps and walls.
- The Target Bullseye Bodegas were up from September 12-15
- The four locations were
101 57th Street at 6th
between 11th and 12th
489 Broome Street between Wooster and West Broadway
West Broadway East Village:
325 Bowery at 2nd