Saturday, November 1, 2008

Levi's Live Unbuttoned campaign

We love the new Levi's Original 'Butterfly' outdoor advertising builds, part of the current 501 jeans 'Live Unbuttoned' campaign, recently launched in the UK.

The seven installations, which are live for a two-week period, intend to capture the free-spirited and self-expressive attitude behind the world's original denim brand and timeless straight-leg, button-fly jean.

The installations feature vintage 501 jeans displayed as if butterfly specimens encased in glass. Accompanying this, larger-than-life denim patchwork butterflies perch on sides of buildings in key London boroughs - Camden, Soho and Shoreditch.

Developed by renowned artist Jay Jay Burridge, the builds engage the audience and invite them to interact with the 501



Anonymous said...

love this post. I really like your blog. I read a wee bit everytime I log on to update mines!! Take care xx

Dirty Butt said...

awe, thanx! bloggin is fun:) xoxoxo