Puma City is a mobile retail and event space, which was assembled in Alicante for the start of the Volvo Ocean Race 2008/09. As the around-the-world race gets underway, Puma City is currently taking its own voyage across the seas to select ports of call.Pop-up stores have become de rigueur over the past few years and continue to provide innovative andunconventional shopping opportunities. Puma City offers a new take on the guerrilla store concept, giving mobile architecture a new edge; be inspired by the structure, which is built as a modular system and shipped as a conventional cargo container.
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